Simona Pasquino, CEO and Founder of Wayshi, is a visionary leader with an eclectic background spanning IT, psychology, and the luxury sector. Driven by an innate passion for excellence and beauty, Simona has transformed her vision into an ambitious project: setting a benchmark in the extra-luxury market that not only meets but anticipates customers’ desires.
EVERY PROJECT IS A MASTERPIECE DESIGNED TO SURPASS EXPECTATIONS AND ENRICH OUR CUSTOMERS’ LIVES WITH BEAUTY AND SOPHISTICATION.
— Simona Pasquino, Wayshi CEO
SIMONA
PASQUINO
THE ROUTE
OF A VISIONARY
From her roots in computer science to a fascination with psychology, Simona has always demonstrated a natural talent for understanding people and their needs. Her career began in the renewable energy sector, where she honed skills in human resources management and leadership. However, her true calling emerged in the luxury sector, where she fused her strategic vision and aesthetic sensibility to craft unparalleled experiences.
Simona champions a leadership style rooted in solid values.
Her vision is unmistakable: to build a market-leading company that becomes a role model by blending innovation, empathy, and sustainability.
A UNIQUE
PHILOSOPHY
OF LEADERSHIP
INTEGRITY AND LOYALTY
Lead with integrity to cultivate meaningful and enduring relationships.
PASSION AND DEDICATION
Every challenge is a canvas for creating something extraordinary.
BEAUTY AND BALANCE
Luxury goes beyond a standard—it’s an experience to be lived fully.
VISION FOR
THE FUTURE
Simona envisions Wayshi as a leader in the ultra-luxury sector across Europe and beyond. Her ambition is to deliver a service that seamlessly integrates technology, personalization, and deep respect for people. But her vision doesn’t stop there: through her leadership, she seeks to inspire and uplift those less fortunate.
ONGOING TRAINING
AND PROFESSIONAL
GROWTH
Convinced that growth is a lifelong journey, Simona has continually invested in her development through courses in NLP, leadership, and people management. This dedication has shaped her into a well-rounded professional, capable of fostering opportunities for herself and her team.
ADVANCED NEGOTIATIONS
MANAGEMENT OF HIGH-PERFORMANCE TEAMS
INSPIRATIONAL LEADERSHIP
STRATEGIC DEVELOPMENT IN THE LUXURY MARKET